Responsibilities

• B2B Content Strategy:   Develop and drive content strategy for Adobe’s enterprise solutions, products, and new product launches, including narratives for key industries and personas. Partner with portfolio marketing and campaign managers to align content with campaign strategy and ensure activation in relevant channels.
• Website Experience and Journeys:   Partner with web program managers, product SMEs, writers, and designers to shape how capabilities, benefits, features, and use cases come to life across product and solution pages on business.adobe.com.
• Content Development:   Create clear, strategic creative briefs that synthesize industry trends, expert input, third-party research, and internal messaging to guide the creation of content across formats and channels. Partner with our creative teams and subject matter experts to review content for accuracy, tone, and visual appeal.
• Editorial:   Demonstrate excellent storytelling, writing, and editing skills, translating complex subjects into consumable, customer-centric content.
• Content Management & Enablement:   Catalogue and distribute new content as it becomes available. Audit and identify gaps to inform content plans. Enable the broader marketing ecosystem to understand our strategy, available content, and usage. Use qualitative and quantitative data to continually refine and optimize your content strategy

Requirements

• 8+ years of Content Strategy or similar experience
• B2B marketing experience desired
• Ability to work with senior stakeholders and build consensus across teams
• Self-starter who initiates and completes projects with little to no direction
• Proven success crafting compelling messages and assets
• Experience marketing enterprise creative or customer experience applications is a plus but not required

Benefits

• comprehensive benefits programs