Sr. Content Marketing Manager at MasterClass | Los Angeles, CA | $154K/yr – $185K/yr

MasterClass

Sr. Content Marketing Manager

Los Angeles, CA (Remote)

$154K/yr – $185K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel integrated marketing for high-profile launches, turning audience insights into culturally relevant campaigns with instructor/talent collaboration and AI-enabled experimentation.

Own end-to-end campaigns across owned, earned, paid, social, product, and talent channels, from positioning through reporting.
Drive cross-functional alignment with Creative, Content, Talent, PR, and Ops to land high impact launches and co-marketing opportunities.
Use audience signals and testing to optimize strategies and influence future launches.

Job Description

Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting
Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels
Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work
Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches
Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution
Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches
Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities
Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation

7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy leading complex, cross-functional campaigns from strategy through execution
Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels
Strong strategic thinking and storytelling skills, with experience writing positioning frameworks, campaign narratives, and creative briefs
Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence across creative, marketing, product, talent, and executive teams
Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments
Strong understanding of culture, audience behavior, and consumer trends, with an ability to identify opportunities for culturally relevant storytelling
Demonstrated curiosity and adaptability around emerging technologies, including AI-enabled marketing workflows and experimentation
Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities simultaneously

equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more)

The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
Salary Range: $154,000 USD - $185,000 USD

MasterClass

3.3 Glassdoor

Launched in 2015, MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subjects including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Anna Wintour’s office, and Ron Finley’s garden. Get inspired by RuPaul, perfect your pitch with Shonda Rhimes, and discover your inner negotiator with Chris Voss. Each class features about 20 video lessons, at an average of 10 minutes per lesson. You can learn on your own terms — in bite-sized pieces or binge it all at once. Cinematic visuals and close-up, hands-on demonstrations make you feel one-on-one with the instructors, while the downloadable workbooks help reinforce your learning. With MasterClass, you can stream thousands of lessons anywhere, anytime, on mobile, desktop and TV.

Founded in 2015

San Francisco, California, USA

757 employees (162 in marketing)

www.masterclass.com

53% recommend to a friend

65% CEO approval