Responsibilities

• Partner with other content marketers on a comprehensive faculty marketing content strategy aligned to brand, demand, and go‑to‑market priorities.
• Develop and maintain a comprehensive content calendar across owned and partner channels
• Define content themes that support business goals.
• Translate faculty audience insights and market trends into compelling, differentiated content ideas.
• Align content plans with product launches, campaigns, and seasonal initiatives.
• Create and oversee high‑quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
• Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content.
• Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.
• Edit and elevate content to meet quality, voice, and storytelling standards.
• Collaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion efforts.

Requirements

• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
• Ability to develop and execute content strategies that drive measurable results.
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
• Strong understanding of digital content, SEO fundamentals, and content distribution.
• Experience partnering cross‑functional in fast‑paced, matrixed environments.
• Experience using Adobe or Canva for basic design.
• Ability to direct video editing and do simple video editing tasks.

Preferred

• Bachelor’s degree preferred.
• degree in marketing, communications, journalism, or related field preferred.
• Experience in B2B, SaaS, EdTech, or complex buying environments preferred.
• Familiarity with content performance analytics and marketing automation platforms preferred.
• Experience supporting demand generation or product marketing initiatives preferred.