Responsibilities

• The Senior Content Marketing Manager, Faculty Programs develops and executes a strategic content program that drives faculty customer brand awareness, audience engagement, and business growth. This role combines strong storytelling with a focus on marketing performance and partners closely with Demand Marketing, Product Marketing, Brand, and Sales to deliver content that supports the full faculty customer journey.
• Content Strategy & Planning - Partner with other content marketers on a comprehensive faculty marketing content strategy aligned to brand, demand, and go‑to‑market priorities.
• Develop and maintain a comprehensive content calendar across owned and partner channels
• Define content themes that support business goals.
• Translate faculty audience insights and market trends into compelling, differentiated content ideas.
• Align content plans with product launches, campaigns, and seasonal initiatives.
• Content Creation & Management - Create and oversee high‑quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
• Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content.
• Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.
• Edit and elevate content to meet quality, voice, and storytelling standards.

Requirements

• Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred
• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles
• Ability to develop and execute content strategies that drive measurable results
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
• Strong understanding of digital content, SEO fundamentals, and content distribution
• Experience partnering cross‑functionally in fast‑paced, matrixed environments

Preferred

• Experience in B2B, SaaS, EdTech, or complex buying environments preferred
• Familiarity with content performance analytics and marketing automation platforms preferred
• Experience supporting demand generation or product marketing initiatives preferred
• Experience using Adobe or Canva for basic design
• Ability to direct video editing and do simple video editing tasks