Sr. Content Manager

Minneapolis, MN (On-site)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own content strategy and execution for major clients, translating trends and audience insight into concrete campaigns across websites, social, email, blogs, and ads.

  • Content Strategy: Plan and recommend content across web, social, and paid channels with measurable outcomes.
  • Social & Copy: Lead social planning and copy with platform best practices to boost engagement.
  • Analytics-Driven Optimization: Use data to optimize content performance and inform ongoing recommendations.

Job Description

Responsibilities

  • Leads content strategy and development for significant clients, including content planning, recommendations and execution.
  • Develops, writes and edits content across websites, social media, email, blogs, paid media, digital ads and video.
  • Plays a key role in social content planning and copy development, bringing platform best practices and recommendations forward.
  • Researches trends, audience behaviors and client industries to inform content strategy and recommendations.
  • Reviews data and analytics to optimize content performance and inform recommendations.
  • Contributes to annual client planning, campaign development and new business opportunities as needed.
  • Uses various online tools to organize, publish and manage content.
  • Brings strong writing, communication, presentation and problem-solving skills.

Requirements

  • Bachelor’s degree in marketing, journalism, communications or related field.
  • 5 - 8 years of experience working in digital or social media marketing.
  • Understanding of SEO, AEO, content analytics and platform best practices.

Preferred

  • Expertise in food and ag industries preferred.
  • Agency experience preferred.

Benefits

  • comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more.
  • 401(k), short term disability, long term disability, paid national holidays, parental leave, paid sick leave and paid vacation.
Curious Plot logo

Curious Plot

Curious Plot is a marketing, communications and consulting agency that represents clients in the food, agriculture and companion animal care sectors. With a shared purpose of “We Believe in Better,” the agency’s 115+ team members deliver services including go-to-market strategy, public relations, creative, branding, digital, media, social, influencer marketing, market research, issues/crisis management and event management.

Founded in 2006
Minneapolis, Minnesota, USA
138 employees (56 in marketing)

Traffic Signals

Monthly Visitors
6K
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
28.7%
Direct
51.4%
Referral
11.8%
Social
6.5%
Paid
1.6%

Headcount Trend

Current headcount: ~138

Marketing Team

Marketing Team Size
40 (29% of company)
Median Career Experience
26.5 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
1