Responsibilities

• Develop and implement comprehensive channel marketing strategies aligned with business objectives , brand priorities, and trade partner needs.
• Identify and quantify growth opportunities by defining the size of the prize, priority audiences, customer personas, buying-decision drivers, and competitive dynamics.
• Establish differentiated value propositions that strengthen the company’s position with customers and key trade audiences.
• Translate enterprise, brand, product and segment strategies into actionable channel plans and investment priorities.
• Build and maintain deep knowledge of the assigned segment, channel, customers, and broader B2B marketing ecosystem.
• Understand the needs, behaviors, and purchasing journeys of key trade audiences and decision-makers.
• Use market research, customer feedback, field insights, and competitive intelligence to identify emerging needs and growth opportunities.
• Develop channel-specific approaches that build awareness, generate demand, influence consideration, and support conversion.
• Serve as a trusted internal resource on customer, channel, and competitive dynamics.
• Develop and execute integrated, end-to-end marketing plans that support business priorities and customer objectives.

Requirements

• Bachelor’s degree in Marketing , Business, Communications, or a related field required ; MBA preferred.
• Seven or more years of progressive experience in channel marketing, customer marketing, product marketing, brand management, or a related commercial discipline.
• Experience developing and executing B2B marketing strategies across complex distribution channels.
• Demonstrated success leading integrated go-to-market programs and new product launches.
• Experience working with sales teams, external customers, agencies, and cross-functional partners.
• Experience in durable goods, building products, wholesale distribution, or the trade channel is preferred.
• Strong strategic thinking with the ability to translate insights into actionable commercial plans.
• Deep understanding of B2B customer journeys, channel dynamics, and buying-decision drivers.
• Strong business and financial acumen, including experience evaluating sales, margin, volume, and return on marketing investment.
• Demonstrated ability to synthesize data, identify meaningful insights, and make clear recommendations.

Benefits

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.