Responsibilities

• Insight & Data Synthesis: Drive the analysis of qualitative and quantitative data under the directional guidance of account strategy leads, transforming both consumer and complex payer, provider, and patient data into human truths.
• Co-Architecting Large Scale Strategy: Partner with senior strategy leads to co-author brand foundations, positioning, and long-term brand plans for enterprise Life Sciences and Health System clients, serving as a critical right-hand in insight triangulation.
• Independent Project Ownership of Strategic Deliverables: Autonomously lead day-to-day strategy deliverables on small-to-midsize accounts, taking full ownership from discovery to creative brief execution.
• Creative Partnership: Architect and present clear, compelling creative briefs that inspire creative teams to deliver emotionally resonant and impactful work.
• Storytelling & Presentation: Synthesize data into clear, persuasive, client-facing narratives that connect long-term brand building with near-term client business goals.
• Workshop Facilitation: Assist in the design and implementation of internal and client brainstorming sessions and strategic workshops utilizing collaboration platforms like Miro.
• Cross-Functional Collaboration: Consistently partner across different strategy roles (including Experience Strategy) and the wider MERGE organization to bridge divisions and deliver cohesive solutions.
• AI & Innovation: Maintain active proficiency with AI-driven strategic tools and proprietary platforms to optimize research efficiency and validate brand hypotheses.

Requirements

• Experience: 3 to 5 years of brand strategy experience within an advertising agency, market research company, or strategic consultancy (with a strong foundation supporting healthcare, health systems, or life sciences portfolios).
• Health Literacy: A strong understanding of how to apply strategic principles across complex healthcare landscapes, navigating the unique regulatory and emotional environments of patients, payers, providers, and HCPs.
• Core Strategic Fluency: Proven command of core brand strategy principles, including:
• Brand Positioning: Supporting the development of brand platforms and purpose statements.
• Competitive Analysis: Analyzing competitor branding, positioning, and messaging to identify opportunities for differentiation.
• Audience Insight: Defining audiences, developing personas, and uncovering key insights.
• Journey Mapping: Outlining customer journeys to identify key brand touchpoints.
• Communications Planning: Contributing to the development of integrated, omnichannel campaign strategies.
• Creative Brief Writing: A demonstrated ability to write clear, insightful, and inspiring briefs.
• The Toolkit: Technical proficiency with collaboration tools (e.g., Miro, Mural), research methodologies (qualitative interviews, secondary tools, surveys), and an evolving mastery of modern strategic frameworks.

Benefits

• MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.