Responsibilities

• Own the strategic roadmap for our brand media allocation, audience targeting, and measurement framework. Reporting directly to the Director of Patient Marketing, you will bridge the gap between upper-funnel brand building and lower-funnel action, ensuring our investment drives both top-of-mind Awareness and tangible Patient Starts.
• This is a high-visibility role requiring a blend of top-tier media planning expertise, sharp analytical acumen, and the communication skills necessary to interface regularly with our C-suite.
• You will act as the key connective tissue between our external agency partners and our internal Brand, Analytics, Performance Marketing, and Finance teams.

Requirements

• 8+ years of experience in brand media planning and buying
• Deep, hands-on experience planning and optimizing campaigns across premium streaming / Connected TV (e.g., Netflix, Hulu, Amazon) and at least two major paid social (e.g., Meta, TikTok, Reddit) or other platforms like DOOH, OOH, OLV, etc.
• Experience building or managing a brand measurement framework, including at least one of the following: media mix modeling (MMM) or multi-touch attribution
• Proven experience managing large-scale media budgets (multi-million dollar), including forecasting, pacing, and financial reporting in partnership with a Finance team
• Experience presenting media performance and strategy to senior or executive audiences, translating complex data into clear, concise business recommendations
• Experience managing an external media agency - Setting briefs, running performance reviews, and holding partners accountable to business outcomes

Preferred

• Experience in health-tech, healthcare, or a regulated consumer category
• Familiarity with first-party data activation and audience segmentation strategies
• Experience that spans both agency-side and in-house roles
• Experience understanding how creative and media multiply the effects of brand campaigns

Benefits

• We\u2019re serious about your well-being! As part of our team, full-time employees receive:
• - 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• - Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• - Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• - 401(k) plan access : Start saving for your future
• - Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• - Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• - Employee Assistance Program (EAP) : Supporting your mental and physical health
• - Quarterly department stipend : Fun team-building activities or in-person gatherings
• - Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all