Sr. Brand Marketing Specialist at Mitsubishi Motors North America, Inc. | Franklin, TN | $70K/yr – $80K/yr

Mitsubishi Motors North America, Inc.

Sr. Brand Marketing Specialist

Franklin, TN (Hybrid)

$70K/yr – $80K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-functional asset operations for MMNA campaigns, steering asset creation to delivery while maintaining brand integrity and compliance across agencies, dealers, and internal teams.

Asset lifecycle and brand governance: manage DAM, asset distribution matrices, and channel-specific formatting to speed to market.
Cross-functional orchestration: lead routing with Legal, Product, Compliance, Retail, and executives to keep campaigns moving.

Job Description

Coordinate and execute national advertising campaigns across paid digital, social, and broadcast.
Manage campaign asset delivery timelines and ensure all creative materials are delivered accurately and on schedule.
Maintain and organize MMNA's digital asset management (DAM) system, ensuring assets are properly cataloged, accessible, and current.
Develop and manage asset distribution matrices for internal teams, dealers, vendors, and agency partners.
Ensure creative assets are optimized and formatted appropriately across channel-specific requirements.
Support the review of creative deliverables to help ensure compliance with brand guidelines, legal standards, and messaging frameworks.
Identify and resolve inconsistencies related to imagery, copy, pricing, disclaimers, typography, and brand voice before deployment.
Provide informed feedback to agency partners while preserving the integrity of the brand narrative.
Build, maintain, and optimize project plans and workflows within Monday.com or similar project management platforms.
Track milestones, deliverables, approvals, and dependencies across multiple campaigns simultaneously.

5+ years of experience in brand marketing, advertising, campaign execution, or project management.
Experience partnering with creative, media, production, or advertising agencies.
Proven ability to support cross-functional marketing initiatives.
Proficiency with project management tools such as Monday.com, Workfront, Asana, Smartsheet, or Jira.
Experience with multi-channel marketing assets across digital, social, broadcast, CRM, or owned channels.
Exceptional organization, attention to detail, and execution skills.
Strong communication, collaboration, and stakeholder management abilities.
Ability to prioritize competing demands and thrive in a fast-paced environment.
Self-starter with sound judgment and the ability to work independently.
Advanced proficiency in PowerPoint, Excel, and Microsoft Office.

Automotive marketing experience, preferably with Tier 1 national advertising.
Agency-side experience managing creative operations and production workflows.
Experience supporting product launches, major campaigns, or regional activations.
Familiarity with DAM platforms
Knowledge of legal, compliance, and marketing approval workflows.
Experience improving project management processes and workflow efficiency.
Understanding of dealer marketing (Tier 3) and multi-channel asset distribution.
Ability to provide brand-focused creative feedback to agency partners.

Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.