Responsibilities

• Analyze and synthesize customer, category, competitive and cultural data into actionable insight; present findings in compelling ways across organizational levels and functions.
• Partner with Measurement & Insights teams to manage research learning agendas, brand health and campaign measurement frameworks.
• Lead, evolve and evangelize eero’s brand toolkit including brand strategy, architecture, messaging playbook and visual/verbal identity in partnership with eero’s Brand Studio team. Leverage toolkit to support marketing, sales and partner support teams.
• Support annual and quarterly marketing planning. Translate operating plans and product marketing strategy into customer-obsessed, actionable marketing roadmaps that guide in-market activation with priority audiences.
• Develop insight-led campaign strategies that inspire creativity, galvanize internal teams and drive customer perception and behavior change.
• Partner with internal teams and agencies throughout campaign development and execution to guide cross-channel storytelling.
• Author marketing strategy briefs and frameworks, ranging from high-level brand direction to specific campaign tactics.
• Partner with channel and creative teams to plan and execute customer-obsessed content and experiences in owned surfaces and retail environments.
• Collaborate with peers in Amazon’s Devices & Services organization to shape broader cross-device narratives. Influence the role eero plays within it.
• Lead collaborative workshops with cross-functional partners to integrate business objectives, customer insights and cultural trends.

Requirements

• 8+ years of professional non-internship marketing experience
• Experience with customer segmentation, profiling, and targeting
• Experience using data and metrics to measure impact and determine improvements
• Experience in driving compelling creative strategy and execution at an agency or in-house creative team
• Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
• Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
• Experience building, executing and scaling cross-functional marketing plans and programs across marketing disciplines including creative, paid/earned/owned channels, partnerships and measurement
• Strong marketing insights skills including experience analyzing and synthesizing first- and third-party data to deeply understand customers, drive marketing decisions and track results.

Preferred

• Master's degree in marketing, communications, business, or equivalent
• Experience leading cross-functional teams to drive marketing initiatives world-wide
• Experience in consumer electronics, smart home or networking categories

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.