Sr. Brand Manager

Stamford, CT (Hybrid)

$144K/yr – $180K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end to end brand leadership for Primo Brands with a focus on plans that cover packaging, NPD and launches, renovation, pricing, promotion, research and media.

  • Own annual marketing plans across packaging, new product launches, pricing, promotions, research and media.
  • Lead portfolio initiatives from strategy to launch with cross-functional alignment.
  • Coordinate with Content Lab, Packaging Ops, Supply Chain, Sales and Finance to execute new items, renovations and demand initiatives.

Job Description

  • Lead the development and execution of annual marketing plans for Primo Brands which address all aspects of the marketing mix including packaging, new product development and launch, renovation, pricing, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics.
  • Lead portfolio initiatives (such as tentpole events, sparkling strategy), from strategy to implementation. Requires strong collaboration with other brand leads to ensure alignment across the portfolio, as well as cross functional partners for support and execution.
  • Drive cross-functional team (incl. Content Lab, Packaging Operations, Supply Chain, Sales, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration and communication.
  • Participate in Integrated Commercial Planning process, supporting key brand initiative implementation within retail channels
  • Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations
  • Lead and develop Associate Marketing Manager direct report(s).
Primo Brands logo

Primo Brands

Primo BrandsTM is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.

Founded in 1952
Tampa, Florida, USA
4K employees (144 in marketing)

Traffic Signals

Monthly Visitors
52.7K
Traffic Source Mix
Search
39.1%
Direct
51%
Referral
7.4%
Social
2%
Paid
0.4%

Headcount Trend

Current headcount: ~4.1K

Marketing Team

Marketing Team Size
129 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Secondary, 1 years ago

Funding History

  • Mar 2025
    Post IPO Secondary • $1.3B

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