Sr Brand Manager- Marketing at Independence Pet Group | USA

Independence Pet Group

Sr Brand Manager- Marketing

USA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead brand strategy, governance, and cross‑functional enablement to scale a multi‑brand portfolio.

Must-have: 8–10+ years on brand platforms and governance experience.
Standout: Proven cross‑functional leadership and agency management.

Job Description

Responsibilities

Lead Brand Strategy & Platform Development
Co‑lead an agency engagement to develop the full brand platform.
Translate the platform into actionable toolkits: messaging matrices, value‑prop frameworks, tone/voice guidelines, copy banks, and creative guardrails.
Establish portfolio strategy and naming systems.
Build Insights into the Work
Design and interpret qual/quant research; synthesize findings into insights.
Develop segmentation and consumer portraits.
Stand Up Brand Governance & Enablement
Launch brand governance systems, templates, and guidelines.
Create playbooks, training, and internal enablement.

Requirements

8–10+ years in brand/marketing with brand platform experience.
Experience leading brand strategy engagements.
Strong messaging and writing capabilities.
Governance and enablement experience.
Measurement and brand health literacy.
Leadership and cross-functional influence.
Bachelor’s Degree in Marketing, Business Administration, related field, or equivalent work experience (One-year relevant experience is equivalent to one-year college)

Benefits

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations

Independence Pet Group

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

Founded in 2021

Chicago, Illinois, USA

744 employees (49 in marketing)

www.independencepetgroup.com