Responsibilities

• Serve as the general manager of the HERDEZ brand, accountable for long‑term strategy, short‑term execution, and overall brand health.
• Build HERDEZ into a megabrand across channels by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
• Lead development of the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.
• Own and manage the full HERDEZ P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
• Partner closely with Finance to drive rigorous financial planning, monthly/quarterly performance reviews, and corrective action plans.
• Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
• Lead, coach, and develop two Brand Managers, providing clear direction, strong prioritization, and opportunities for growth.
• Foster a high‑performance team culture rooted in accountability, collaboration, consumer obsession, and results.
• Set clear objectives, elevate strategic thinking, and ensure strong executional excellence across the team.
• Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.

Requirements

• B.A. / Master’s degree (M. B. A.) or an equivalent; and 7-10 years related experience and/or training; or an equivalent combination of education and experience
• Language Skills: Excellent written and verbal communication skills. Fluency in Spanish is a plus
• Mathematical Skills: Basic forecasting, costing and P&L skills
• Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data
• Computer Skills: Knowledge of most commonly used business systems and software applications in addition to Windows Office

Nice To Have

• Fluency in Spanish is a plus

Benefits

• Top-tier Medical, Dental, Vision, and Voluntary benefit plans
• Company-Matched 401K Retirement plan
• Bonus & Referral programs
• Time-Off benefits for Holidays, Vacation & Sick
• Career Development, Training, and Opportunities
• Engagement & Team-Building Events