Sr. Brand Manager

USA (Remote)

$124K/yr – $155K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the brand strategy and profitability while shaping how we win on Amazon for key accounts, combining qualitative insight with data to drive growth and cross-functional alignment.

  • End-to-end brand strategy and Amazon content/imagery to support the product assortment.
  • Client relationships, budget ownership, and negotiations with Amazon to protect profitability.
  • Cross-functional leadership from high-level strategy to day-to-day execution with data-driven recommendations.

Job Description

Responsibilities - Own overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product for key accounts. - Develop and maintain strong relationships with key clients. - Expert in providing ongoing support to other brand managers, developing best-in-class practices. - Manage a team of 1-3 individuals - Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data - Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy - Manage brand budgets and profitability - Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients - Build close relationships with Amazon, owning negotiations on behalf of clients. - Drive media plans, ensuring alignment to brand budgets and profitability - Lead developing data driven recommendations using relevant sales, market and consumer data - Collaborate with cross-functional teams to support the strategic growth of Amazon. Understand the surrounding disciplines and how each piece impacts the overall strategic plan - Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations - Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs
Global Overview logo

Global Overview

3.6 Glassdoor

In the complex world of e-commerce, sustainable growth comes from understanding how everything connects—operations, retail, creative, advertising, and data working as an integrated system, not isolated tactics. That's why Global Overview (GO) specializes in building holistic strategies across the full e-commerce landscape, from marketplace optimization to national media investments. Since 2008, GO has prioritized long-term partnerships over short-term transactions. Our Advanced Partner status with Amazon and agency partnerships with Walmart, Roundel, and other major retailers give our clients first-to-market opportunities and strategic advantages toward our 3 core objectives: - Drive Profitability - Deliver Higher Market Share - Build Brand Equity Whether we're supporting brands on Amazon, other major retailers, or through integrated media strategies, we know that when our partners grow, we grow. That's how strategic partnerships should work. Based in Minneapolis | Seattle | London globaloverview.com**Global Overview is an advanced partner on the Amazon Ads Partner Network. Advanced status is granted by demonstrating expertise, engagement with Amazon Ads, and delivering growth for advertisers. It recognizes our skill and forward-thinking approach across Sponsored Ads, DSP, Streaming TV, and creative asset execution.

Founded in 2008
Hopkins, Minnesota, USA
153 employees (85 in marketing)
62% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
33.1%
Direct
43.5%
Referral
8.7%
Social
12.6%
Paid
1.6%

Headcount Trend

Current headcount: ~152

Marketing Team

Marketing Team Size
80 (52% of company)
Median Career Experience
7 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
4