Sr. Brand Manager

Golden Valley, MN (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Own end-to-end brand leadership and growth for an iconic consumer brand, guiding strategy, P&L, and cross-functional execution to deliver demand, margins, and market share.

  • Own end-to-end brand leadership, strategy, and integrated campaigns across media, content, and retail.
  • Must-have: 10+ years in Brand Management or related field with P&L ownership.
  • Standout: Proven cross-functional leadership in a matrixed organization and strong track record of brand growth.

Job Description

Responsibilities

  • Build Brands: Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, and retail, driving both long-term brand equity and short-term demand.
  • Run the Business: Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution. Lead annual and long-range planning, forecasting, and business performance analysis. Navigate complex cross-functional relationships to deliver cohesive results.
  • Lead Teams: Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution. Coach and develop Associate Brand Managers and early-career talent, fostering a high-performing and accountable team environment.
  • Established Brand Desk: Lead the core business for an iconic brand, driving demand generation, brand strategy, commercial performance, and full P&L ownership. Think big, bold campaigns that resonate with consumers and drive market share.
  • Innovation Desk: Lead the charge on bold, category-disrupting innovations, from concept to commercialization. This is your chance to shape the future of food and leave your mark on the industry.
  • Strategic Growth Channels (SGC) Desk: Develop and execute retailer-specific brand strategies and innovations to drive growth in priority channels like eCommerce, club stores, and small formats. You'll be at the forefront of shaping the future of retail.

Requirements

  • Bachelor's degree in Marketing, Finance, Business, or related field
  • 10+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
  • Brand Management experience.
  • Significant experience in brand management for consumer-facing products (CPG/FMCG, food & beverage, pet, or similar everyday consumer goods)
  • Proven experience leading teams including direct team management experience preferred. Cross-functional team leadership experience also considered.
  • Proven experience managing a business in a matrixed environment.
  • Strong commercial and strategic acumen, with experience owning a P&L.
  • Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.
  • Ability to lead through ambiguity and operate with independence.
  • Familiarity with digital marketing tools, data-driven decision-making, and emerging technologies like AI to enhance brand performance.
  • Track record of coaching and developing talent
  • Experience with customer-facing strategies and external partnerships

Preferred

  • MBA

Benefits

  • a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.
  • Relocation benefits will be provided for those who are not currently based in Minneapolis.
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General Mills

4.1 Glassdoor

We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best—bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

Founded in 1928
Minneapolis, Minnesota, USA
25K employees (2,153 in marketing)
83% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
385.6K
Traffic Source Mix
Search
45.5%
Direct
35.5%
Referral
13.2%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~24.7K

Marketing Team

Marketing Team Size
1,906 (8% of company)
Median Career Experience
13.5 years
Median Tenure
6.2 years

Funding

Last Raise
Post IPO Debt, 1 years ago

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