Responsibilities

• Lead the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives.
• Act as a brand steward, maintaining consistent brand expression and adherence to guidelines across all touchpoints.
• Analyze market trends, consumer insights, and competitive activity to inform brand positioning and identify growth opportunities.
• Collaborate with Product Development, Marketing, and Channel teams to support the end-to-end NPD process from ideation through launch.
• Drive the creation and execution of commercialization plans for new products, ensuring market readiness and impactful launches.
• Provide input on product positioning, packaging, and messaging to maximize relevance and appeal to target users.
• Work with Marketing teams to deliver marketing assets and campaigns, including digital content, sales materials, events, and activations.
• Partner with channel teams to ensure effective brand presence and support across all sales channels.
• Monitor and optimize marketing effectiveness, leveraging data and feedback for continuous improvement.
• Manage multiple projects simultaneously, ensuring high-quality, on-time, and on-budget delivery while providing regular updates on brand and product performance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries.
• Demonstrated success in leading brand initiatives, supporting NPD, and executing go-to-market plans.
• Strong analytical skills with the ability to interpret market trends and consumer insights.
• Excellent communication and presentation skills.
• Proven project management skills, with experience managing multiple initiatives simultaneously.
• Experience working in a matrixed, cross-functional environment.
• Creative, agile, and proactive problem-solver with a passion for building iconic brands.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Results-oriented mindset with a track record of driving brand growth and commercial success.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.