Responsibilities

• Serve as the intelligence layer behind every brief. Bring channel performance data, audience observations, and past execution learnings to the table so that every brief is sharper and better informed.
• Contribute meaningfully to seasonal planning and the development of the brand calendar. This role sits inside the feedback loop between execution and strategy, and your observations matter.
• Serve as the external point of contact for active partnerships post-brief and post-kickoff. Own the relationship, drive campaign execution, and partner with the Brand Operations Manager who tracks deliverables and manages timelines on the back end.
• Own campaign reporting. Track performance across channels, surface what is working and what is not, and distribute learnings to key stakeholders and external partners.
• Execute against briefs written by the Head of Brand. Translate creative direction into precise, on-brand output across every consumer touchpoint, with zero tolerance for off-brand drift.
• Own day-to-day brand consistency across all channels: social, WHS, eCom, retail, and partner activations. You are the last line of defense before anything goes live.
• Receive and activate agency-produced creative assets across channels, ensuring that what the agency delivers lands correctly in every context it lives in.
• Develop the editorial calendar and campaign strategy for the Social Media function. Own the creative brief and the quality bar.
• Oversee content derived from athlete and ambassador relationships, ensuring talent content activates on-brand and on-calendar.
• Serve as primary brand liaison to the eCom team on influencer content standards, keeping the Head of Brand in the loop while managing day-to-day.
• Oversee the campaign execution of our Pro Athlete and Celebrity programs. Make sure every tier of the roster is activating consistently, deliverables are being met, and content is landing on-brand across channels.
• Own the campaign briefs and criteria for the influencer and affiliate programs, ensuring consistent brand representation and deliverable quality at every level.
• Set content expectations and deliverable standards for talent relationships, in coordination with the Social Media role, from brief to activation.

Requirements

• 6 to 8+ years in brand marketing at a consumer, lifestyle, or apparel brand. You have owned channel output end-to-end, you understand the difference between executing a brief and truly understanding one, and you can tell when something is off before anyone else in the room does.
• Proven experience managing and developing direct reports. You have set a standard, given real feedback, and built someone's capability. You know that developing people is part of the job, not a bonus.
• Experience with talent, ambassador, or athlete programs at a strategic level. You understand how to set campaign direction, define what good looks like at each tier, and manage up, down, and across to make it happen.
• Creative eye and operational rigor in equal measure. You can spot an off-brand asset at a glance and communicate when something is not good enough, while also running a clean process without dropping a single deadline.
• Fluency in project management tools like Monday, social scheduling platforms, and DAM systems. You build the system, you use the system, and you hold the team to it.
• A communication style that is direct, clear, and built for cross-functional trust. You work across brand, eComm, partnerships, and agency partners, and people always know where things stand.

Preferred

• You have worked at a premium golf, outdoor, or lifestyle brand. You understand what it means to protect a brand identity that people are genuinely attached to, and you respect what that responsibility requires.
• You have experience with NIL, sports marketing, or entertainment partnerships. You have managed talent at multiple levels and built programs that produce consistent, on-brand content.
• You golf. You have been in a pro shop, you follow the culture, and you get why Bad Birdie matters to the people who wear it. That is not a trivial thing here.
• You have contributed to brand strategy, not just executed it. You have been in the room where briefs are built, not just the room where they land.

Benefits

• Generous PTO and sick time
• 10 recognized holidays
• Medical, dental, and vision insurance, plus HSA and 401(k) with company match
• Heavily discounted Bad Birdie apparel