Drive cross-channel brand management and campaign execution, shaping briefs into on-brand outputs and maintaining consistency across all consumer touchpoints.

• Own the intelligence layer for briefs with data, observations, and learning from past executions.
• Contribute to seasonal planning and the brand calendar within the strategy-execution feedback loop.
• Serve as external point of contact for active partnerships, driving campaign execution with the Brand Operations Manager.
• Own campaign reporting to surface what works and share learnings with stakeholders.
• Translate briefs from the Head of Brand into precise, on-brand outputs across channels.
• Maintain day-to-day brand consistency across social, WHS, eCom, retail, and partner activations.
• Activate agency-provided assets across channels to land correctly in every context.
• Develop the Social Media editorial calendar and campaign strategy, owning the creative brief and quality bar.
• Oversee athlete/ambassador content to ensure on-brand activation and calendar alignment.
• Serve as primary brand liaison to eCom on influencer content standards and day-to-day management.

• 6 to 8+ years in brand marketing with end-to-end channel ownership.
• Proven experience managing and developing direct reports.
• Experience with talent/ambassador/athlete programs at a strategic level.
• Creative eye with operational rigor and deadline discipline.
• Fluency in project management tools like Monday and DAM systems.
• Direct, clear cross-functional communication that builds trust.

• You have worked at a premium golf, outdoor, or lifestyle brand and protected a strong brand identity.
• You have experience with NIL or sports/entertainment partnerships and multi-tier talent programs.
• You understand brand strategy and have contributed to briefs, not just execution.
• You golf culture and understand Bad Birdie’s audience and significance.

• Generous PTO and sick time
• 10 recognized holidays
• Medical, dental, and vision insurance with HSA and 401(k) match
• Heavily discounted Bad Birdie apparel