Responsibilities

• Strategic Analysis & Market Insights
• Market Intelligence: Conduct comprehensive category and competitive analysis utilizing Nielsen (IQ) and Numerator to identify market trends and white space.
• Insight Generation: Translate complex data sets into actionable insights that inform brand strategy and commercial planning cycles.
• Revenue Growth Management (RGM)
• Levers & Optimization: Support data-driven analysis and provide strategic recommendations across key RGM pillars, specifically Price/Pack Architecture (PPA) and Product Mix.
• Capability Building: Assist in the development and refinement of analytical tools designed to track performance and drive RGM efficiencies.
• Brand Management: Maxfresh Portfolio
• Project Leadership: Lead preparation and execution of key brand initiatives, including "Project Supersize Me" (Value/Size Strategy) and the "Fresh Fruity LX" launch.
• Multicultural Growth: Secure incremental Language Flex displays within high-indexing Hispanic Retail Environments (REs) to drive brand relevance and physical availability.
• Trial & Activation: Drive consumer trial for the Fruity line through the strategic integration of Omnichannel support, opportunistic media buys, and physical sampling programs.

Requirements

• Bachelor’s degree in Business, Marketing or related field preferred
• Wellness/Beauty/CPG experience a big plus
• 5+ years of commercial experience, preferably in Marketing or Sales
• Excellent analytical aptitude and data interpretation abilities

Preferred

• Experience in Wellness/Beauty/CPG is a big plus
• Experience with Nielsen (IQ) and Numerator (optional)