Sr. Associate Manager, Integrated Marketing - Energy, Entertainment & Events at Yum! | Irvine, CA | $120K/yr – $130K/yr

Yum!

Sr. Associate Manager, Integrated Marketing - Energy, Entertainment & Events

Irvine, CA (Hybrid)

$120K/yr – $130K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel partnership campaigns by turning opportunities into integrated programs across social, PR, media, retail, and experiential, while leading planning, execution, and stakeholder alignment.

Experience developing 360° marketing campaigns and activation strategies that span social, PR, media, experiential, digital, loyalty, retail, and in-store channels.
Demonstrated ability to transform a partnership, or talent opportunity into a fully integrated marketing platform.
Strong strategic planning capabilities, including campaign architecture, audience development, consumer journey mapping, and measurement planning.

Job Description

Responsibilities

Experience developing 360° marketing campaigns and activation strategies that span social, PR, media, experiential, digital, loyalty, retail, and in-store channels.
Demonstrated ability to transform a partnership, or talent opportunity into a fully integrated marketing platform.
Strong strategic planning capabilities, including campaign architecture, audience development, consumer journey mapping, and measurement planning.
Ability to identify how individual tactics connect to larger business objectives and brand priorities.
Experience leading cross-functional teams through campaign development, execution planning, and launch.
Lead end-to-end planning and development of partnership-driven marketing programs.
Translate partnership opportunities into fully integrated campaigns across social, PR, media, retail, digital, loyalty, experiential, and in-store channels.
Drive campaign development from briefing through execution while ensuring alignment across key stakeholder groups.
Identify opportunities to scale partnerships beyond singular moments into broader brand platforms.
Serve as the day-to-day strategic lead across cross-functional working teams.
Align internal stakeholders around objectives, timelines, deliverables, and success metrics.
Lead agency and partner workstreams while ensuring projects remain on strategy, on budget, and on schedule.
Facilitate decision-making and proactively identify risks, solutions, and opportunities.
Serve as a point of contact for select talent, licensing, and brand partnership relationships.
Build trusted relationships with agencies, partner organizations, talent representatives, licensors, and external stakeholders.
Support partnership activation planning in collaboration with internal and external teams.
Lead strategic planning and execution of high-visibility partnership programs, talent integrations, and experiential initiatives.
Develop executive-level presentations, recommendations, and business updates.
Ensure all programs are delivered with operational excellence and measurable business impact.

Requirements

8+ years of professional experience in integrated marketing, partnerships, entertainment marketing, sports marketing, brand collaborations, or related fields.
5+ years of experience leading complex cross-functional marketing initiatives and partnership programs from strategy through execution.
Proven ability to develop strategic recommendations, influence stakeholders, and drive alignment across multiple teams and levels of an organization.
Strong understanding of culture, entertainment, sports, music, fashion, talent, and brand partnership ecosystems.
Demonstrated experience managing external partners, agencies, talent representatives, licensors, and/or brand relationships.

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Lausanne, Vaud, CHE

57 employees (5 in marketing)

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