Email & Lifecycle Marketing Specialist
San Francisco, CA (Remote)
$82K/yr - $169K/yrIn-houseFull-timeMid level3+ years exp.
10 hrs ago
Sr. Associate, Lifecycle Strategy
Omaha, NE (Hybrid)
$82K/yr – $135K/yrMid Level7+ years expFull time
Posted 4 months ago
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Job Summary
Drive strategic marketing leadership across planning, insights, and profitability for a senior role guiding multi‑channel growth and optimization.
- Own strategic behavior planning and integrated marketing plan development.
- Must-have: 7+ years of marketing strategy driven by analytics and outcomes
- Standout: Advising executives on acquisition and retention
Job Description
Responsibilities
- Strategic Behavior Planning
- Business & Customer Insight
- Integrated Marketing Plan Development
- Cross-Functional Optimization and Support
- Profitability & Channel Efficiency
- Offer Strategy & Input
- Campaign Performance & P&L Oversight
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 7+ years of experience in marketing driving business strategy through analytics, data and defined outcomes
- Experience working with executives and senior leaders, advising on customer acquisition and retention
- Ability to work in a fast-paced environment, balancing strategic vision with multiple inputs and stakeholders
- Up to 20% travel
- Unrestricted work authorization and not require future sponsorship
Preferred
- Experience working in financial services, credit card or related industries is a strong advantage.
Benefits
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Time Off Programs
- Health Savings Account (HSA)/Dependent Care
- Employee Banking
- Growth Opportunities
- Tuition Assistance
- Short-Term/Long-Term Disability Insurance
- Learn more about FNBO benefits here
First National Bank
First Citizens Bank is the largest family controlled bank in the US. It provides a wide range of products and services for individuals and businesses of all sizes.
Traffic Signals
Monthly Visitors
3.1M
Monthly Google Ads Budget
$205.3K
Traffic Source Mix
Search
17.7%
Direct
75.2%
Referral
6.2%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~5.6K
Marketing Team
Marketing Team Size
68 (1% of company)
Median Career Experience
16 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
4
