Sr. Associate, Lifecycle Strategy at First National Bank | Omaha, NE | $82K/yr – $135K/yr

Sr. Associate, Lifecycle Strategy

Omaha, NE (Hybrid)

$82K/yr – $135K/yrMid Level7+ years expFull time

Posted 6 months ago

Job Summary

Drive strategic marketing leadership across planning, insights, and profitability for a senior role guiding multi‑channel growth and optimization.

Own strategic behavior planning and integrated marketing plan development.
Must-have: 7+ years of marketing strategy driven by analytics and outcomes
Standout: Advising executives on acquisition and retention

Job Description

Responsibilities

Strategic Behavior Planning
Business & Customer Insight
Integrated Marketing Plan Development
Cross-Functional Optimization and Support
Profitability & Channel Efficiency
Offer Strategy & Input
Campaign Performance & P&L Oversight

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
7+ years of experience in marketing driving business strategy through analytics, data and defined outcomes
Experience working with executives and senior leaders, advising on customer acquisition and retention
Ability to work in a fast-paced environment, balancing strategic vision with multiple inputs and stakeholders
Up to 20% travel
Unrestricted work authorization and not require future sponsorship

Preferred

Experience working in financial services, credit card or related industries is a strong advantage.

Benefits

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here

First National Bank

First Citizens Bank is the largest family controlled bank in the US. It provides a wide range of products and services for individuals and businesses of all sizes.

Raleigh, North Carolina, USA

5.6K employees (91 in marketing)

www.firstcitizens.com

Salaries

Posted range

$82K/yr – $135K/yr

Taken straight from the job posting.

See all First National Bank salaries

Marketing Team

Marketing Team Size

68 (1% of company)

Median Career Experience

16 years

Median Tenure

8.2 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Deon Goliath

Talent Acquisition Specialist

At the company for 8 years 2 months

Nokuthula Mngomezulu

Talent Acquisition Specialist

At the company for 8 years 2 months

Marketing Leadership

Rachael Lucero

Marketing Director

At the company for 8 months

Kristi White

Marketing Director

At the company for 6 years 6 months

Traffic Signals

Monthly Visitors

3.1M

Monthly Google Ads Budget

$205.3K

Traffic Source Mix

17.7%

Direct

75.2%

Referral

6.2%

Social

0.5%

Paid

0.3%

Headcount Trend

Current headcount: ~5.6K

Recent News

First National Bank USA celebrates 50th anniversary in Laplace

Nov 10, 2025 • lobservateur.com

First National Bank of Oklahoma earns Regional Housing Champion Award

Oct 31, 2025 • The Journal Record

First National Bank focuses November food drive on most-needed pantry staples

Oct 30, 2025 • Bangor Daily News

Links

www.firstcitizens.com

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