Responsibilities

• Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting
• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
• Take part in developing strategic social plans in tandem with internal teams
• Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
• Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
• Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
• Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
• Collaborate with Supervisor to identify problems and recommend solutions
• Keep Supervisor updated on the status and timing of deliverables

Requirements

• Basic knowledge of analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Strong Microsoft Excel and Microsoft PowerPoint skills
• A strong writer and presenter
• A left and right brain thinker – a data powered strategist
• An independent worker with strong time management and organization skills
• A problem solver with foresight and the ability to develop creative solutions
• Nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Role Based Competencies & Behaviors

Preferred

• Interested in the social landscape and a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity and inclusion

Benefits

• Health and Wellness
• Medical, Dental and Vision Coverage
• Health Savings Account (HSA) or Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Financial Benefits
• Competitive Base Salary
• 401(k) with Company Match
• Life and Disability Insurance
• Time Off
• Unlimited Paid Time Off (PTO)