Responsibilities

• Lead Platform Excellence
• Serve as the subject matter expert for the division’s Marketing Optimization platform.
• Collect data from multiple sources and combine into a cohesive product, with a high degree of accuracy and quality.
• Collaborate with vendor partners and senior insights leaders to develop models and scenarios for smarter marketing investments.
• Drive Strategic Insight
• Integrate performance data with other sources to deliver holistic, actionable insights.
• Leverage platform capabilities to forecast optimal marketing investment levels.
• Model scenarios to drive strategic conversations and guide activation.
• Tell Stories that Drive Action
• Translate data into compelling stories for a non-technical audience.
• Develop innovative methods to integrate data sources for comprehensive marketing performance analysis.

Requirements

• Bachelor’s degree
• 4+ years of experience in analytics, insights, or marketing performance. Note that graduate degree in related field (e.g. Analytics) may count for additional experience
• Experience with one or more of the following: Media Measurement (esp. Market Mix Modeling), Media Planning or Execution (in-house or agency), Working on a Business or Advanced Analytics Team
• Advanced Data Transformation skills (Power Query or similar platform)
• Proficiency in Power BI (or similar platforms)
• Ability to manipulate data from disparate sources and in different formats
• Strong attention to detail and ability to manage multiple priorities
• Excellent communication and storytelling skills

Preferred

• Experience with CPG syndicated data (e.g. Circana or Nielsen)
• Experience working in a media agency or market research provider
• Experience with SQL

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.