Sr. Analyst Growth Marketing- Google Ads at RUE GILT GROUPE | Boston, MA | $95K/yr – $110K/yr

RUE GILT GROUPE

Sr. Analyst Growth Marketing- Google Ads

Boston, MA (Hybrid)

$95K/yr – $110K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Google Ads driven growth across Shopping, Performance Max, and Search while shaping feed quality and cross-channel expansion into AI search signals.

Growth ownership: drive revenue and new customers through SEM programs and product feed optimization.
Insights to action: translate data into campaigns and investment decisions that shift spend toward long term value.
Cross-channel ambition: unlock expansion in YouTube, Display, and other Google surfaces while bridging paid, organic, and AI visibility.

Job Description

Responsibilities

Deliver measurable growth in revenue and customer acquisition through expert management of Google Shopping, Performance Max, and Search.
Optimize efficiency through structured testing, smart bidding, and strategic budget allocation to lead SEM.
Partner with Product teams to unlock incremental performance by improving product feed strategy and data quality.
Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, products, and customer segments.
Translate complex data into clear, actionable insights that influence high-level investment decisions.
Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term value.
Test into expansion opportunities across the full Google ecosystem, including YouTube, Display, Demand Gen, and Gmail.
Build future-ready channels by supporting visibility in AI-driven search (GEO) through improved structured data and content signals.
Bridge the gap between paid, organic, and AI visibility to establish emerging growth channels.
Influence leadership by articulating risks, opportunities, and growth paths through clear, concise recommendations.
Collaborate cross-functionally to ensure marketing strategies align with merchandising goals and brand identity.

Requirements

BS/BA in Marketing
2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment.
2+ years of specific experience with Search marketing and Google Ads preferred.
Feed Management: Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center is preferred.
Analytical Tools: High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus.
Emerging Tech: A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape.
Communication: Exceptional interpersonal skills and the ability to drive action in a dynamic organization.

Preferred

Feed Management: Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center is preferred.
Analytical Tools: Tableau or similar BI tools is a major plus.
Emerging Tech: A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape.
2+ years of specific experience with Search marketing and Google Ads preferred.

Benefits

Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.

RUE GILT GROUPE

3.0 Glassdoor

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and ShopSimon.Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.

Founded in 2007

Boston, Massachusetts, USA

645 employees (182 in marketing)

careers.ruegiltgroupe.com

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