Responsibilities

• Set up marketing campaigns and analyze results on relevant paid marketing programs across all device types and channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships
• Responsible for weekly reporting, including customer engagement metrics, trends, test results and campaign performance
• Prepare seasonal and quarterly performance recaps and present to CRM and brand teams
• Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to develop marketing strategies that meet both financial and brand-building goals
• Support measurement and analysis on the effectiveness and efficiency of existing digital programs
• Manage the vendor funded digital programs, activating and optimizing marketing funds on behalf of vendor partners
• Assist with multi-channel journey and life-stage marketing programs, as well as store opening/closing marketing plans where applicable
• Be curious about and attuned to the competitive landscape to ensure best-in-class programs and execution
• Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of the investment

Requirements

• 3+ years’ experience in online marketing, print marketing, retail marketing, or digital media planning
• Bachelor’s degree in Marketing, Business or related field or equivalent work experience
• Proven track record in managing and optimizing a budget to ROI goals
• Analytical, proactive, problem-solver with insatiable curiosity
• Strategic and analytical thinker; ability to evaluate alternatives and develop effective solutions
• Able to see trends and to extract actionable insights from data to drive results
• Strong organization and interpersonal skills; must have excellent communication & presentation skills
• Ability to build effective relationships within team & with cross functional partners & vendors
• Ability to prioritize and work on multiple projects in a deadline driven environment; able to deal with ambiguity in a fast-paced business
• Strong written and oral communication skills