Sr. Advertising Strategist (Amazon Marketplace)

San Diego, CA (On-site)

$90K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own Amazon and retail media strategy end to end, combining data driven optimization with SME level expertise across up to three advertising functions.

Growth/Platform Ownership: Lead Amazon Ad Console, other retail media, and budget-backed campaigns to drive measurable ROI.
Analytics & Optimization: Analyze campaign data and turn it into clear, actionable recommendations for clients.
Cross-functional Leadership: Collaborate with teams and directly communicate with clients while staying ahead of industry trends.

Job Description

Responsibilities

Lead and optimize Amazon search campaigns and other retail media strategies
Conduct market research and competitor analysis to inform client strategy
Analyze campaign data to create clear, actionable recommendations
Leverage AI tools and delegate resources to improve performance and workflow
Stay current on industry trends and best practices, and own SME-level expertise in up to three advertising functions
Collaborate cross-functionally and communicate directly with clients

Requirements

5+ years experience in digital marketing (agency experience preferred)
Advanced hands-on experience with Amazon Ad Console and 3rd-party platforms
Proven leadership in campaign strategy and team mentorship (including junior team members)
Strong analytical skills with Excel/Google Sheets proficiency
Detail-oriented with excellent organization and time management skills
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)

Preferred

Benefits

Multiple medical plan options through Anthem Blue Cross
Dental & vision insurance (including orthodontia and annual exams)
Pet benefit program with savings on vet care, products, and services
Paid vacation (accruing up to 120+ hours/year with rollover and cap)
Paid holidays annually
Coverage for spouses/domestic partners and dependents under 26

Luminize

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

Founded in 1970

San Diego, California, USA

78 employees (30 in marketing)

www.luminize.com