Responsibilities

• Serve as the primary strategic lead for B2B and ABM campaigns aligned to pipeline and revenue goals
• Develop account-based targeting strategies including company lists, job titles, and intent data
• Translate client objectives into full-funnel programmatic strategies
• Lead client conversations with executive-level clarity
• Provide forward-looking recommendations, not just reporting
• Maintain hands-on knowledge of DSP platforms
• Validate setup, targeting, and optimization strategies in-platform
• Guide audience segmentation, inventory selection, and KPI-based optimization
• Identify pacing risks, performance gaps, and optimization opportunities
• Analyze performance across DSPs, log-level data (LLD), and CRM integrations

Preferred

• Demonstrated expertise in B2B marketing strategy , including experience with Account-Based Marketing (ABM) approaches
• Strong proficiency in programmatic advertising , with hands-on experience managing and optimizing campaigns
• Advanced capability in log-level data analysis to extract insights and drive performance improvements
• Experience sourcing and leveraging third-party data to inform targeting, segmentation, and campaign strategy
• Proven ability to conduct advanced campaign analysis , translating data into actionable recommendations
• Excellent executive communication skills , with the ability to present insights and strategies to senior stakeholders
• Strong cross-functional leadership experience , collaborating effectively with marketing, sales, data, and product teams