Sr. ABM Manager, Defense & National Security, AWS Industry Marketing

Arlington, VA (On-site)

$118K/yr – $160K/yrSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

Drive ABM programs for defense and national security accounts aligned to AWS priorities and pipeline goals.

  • Own design and execution of ABM programs targeting defined defense accounts.
  • Must-have: 6+ years in acquisition marketing or channel programs.
  • Standout: Executive engagement and cross-functional collaboration with AWS teams.

Job Description

Responsibilities

  • Design and execute 1:1 and 1:few ABM programs for a defined portfolio of defense and national security accounts, aligned to account-level business objectives and AWS sales priorities
  • Develop account-specific messaging, content, and campaigns that translate AWS cloud and generative AI capabilities into mission-relevant value propositions for defense audiences
  • Partner closely with AWS field sales, solutions architects, government affairs, and partner teams to align marketing activity to account strategy and pipeline goals
  • Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision-makers
  • Measure and report on ABM program performance, including pipeline influenced, account engagement scores, and campaign ROI — continuously optimizing based on data
  • Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall defense and national security go-to-market strategy
  • Represent AWS at key defense and national security industry events, conferences, and forums

Requirements

  • 6+ years of developing and managing acquisition marketing or channel programs experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience developing and executing campaigns across a multitude of timezones and languages

Preferred

  • Experience driving direction and alignment with large cross-functional teams and agency partners
  • Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
  • Experience with government procurement and contracting process
  • Experience in the defense or national security industry

Benefits

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

3.6 Glassdoor

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.

Founded in 2006
Duvall, Washington, USA
151K employees (5,507 in marketing)
65% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
2.7B
Traffic Source Mix
Search
25.4%
Direct
66.7%
Referral
5.5%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~151.3K

Marketing Team

Marketing Team Size
3,671 (2% of company)
Median Career Experience
20.5 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Last Raise
Grant, 1 years ago

Funding History

  • Jan 2025
    Grant

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