Sponsorship and Influencer Coordinator

New Braunfels, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive Sponsorships & Partnerships coordination, activating and optimizing brand partnerships in motorsports.

  • Own coordination of sponsorship activations and deliverables with teams, drivers, and partners.
  • Must-have: Track record negotiating and activating sponsorships with measurable outcomes.
  • Standout: On-site activation coordination and multi-brand campaigns.

Job Description

Responsibilities

  • Coordinate with professional race teams, drivers, and sanctioning bodies to support sponsorship activations by fulfilling product requests in exchange for contracted content creation and branded asset delivery.
  • Serve as asecondarypoint of contact for sponsored partners and their representatives (including agents, managers, and team personnel), ensuring clear communication,timelyfollow-ups, and alignment on deliverables.
  • Manage thefulfilmentand tracking of sponsored products, ensuring partners receive the correct components on schedule andin accordance withpartnership agreements.
  • Collaborate with partners to secure high-quality content and assets (photos, videos, social posts, event coverage) that meet brand standards and can beleveragedacross marketing channels.
  • Support relationship-building efforts with teams and drivers by providing responsive, professional communication and contributing to a positive partner experience.
  • Utilize partnership management tools and platforms to coordinate and track sponsorship campaigns, ensuringaccurateexecution, organization, and visibility across all partner activities.
  • Support the measurement and reporting of sponsorship performance by collecting and analyzing data related to reach, engagement, and return on investment (ROI), helpingidentifythe key drivers of value for each partnership.
  • Assistin building business cases for current and prospective sponsorships by compiling performance insights, audience data, and market comparisons to support decision-making.
  • Coordinate with internal stakeholders and external partners to ensure all sponsorship deliverables are fulfilled, properly documented, and aligned with contractual agreements.

Requirements

  • 2-3years of experience in sponsorships,partnership marketing, or brand partnerships
  • Proventrack recordof negotiating and activating sponsorships that deliver measurable brand and commercial outcomes
  • Strong commercial acumen — able to evaluate opportunities based on brand fit, audience quality, and ROI
  • Excellent relationship management and negotiation skills, including experience managing contracts and partner expectations
  • Experience working cross-functionally to integrate partnerships into broader marketing initiatives

Preferred

  • Experience within automotive, motorsport, or enthusiast-driven categories
  • Deep understanding of the automotive performance landscape, including key events, series, athletes, and communities
  • Experienceoperatingwithin a multi-brand or division-based organization
  • Familiarity with digital asset management (DAM) systems and content workflows
  • Existing relationships within the motorsport or automotive performance ecosystem

Benefits

  • Competitive medical, dental, and vision coverage starting day one.
  • 401(k) with company match
  • Paid time off and 9 paid holidays
  • Employee Assistance Program (EAP)
  • Company-paid life and short-term disability insurance
  • Employee discounts on Holley Performance Brands products, events, and partnerships
  • Education Assistance program

Headcount Trend

Current headcount: ~5

Marketing Team

Median Career Experience
32 years

People