Responsibilities

• This leader will oversee and manage the development and execution of Deloitte's marketing and hospitality activation plans for LA28.
• Develop overarching activation plans in the lead up to LA28 and beyond to maximize rights and benefits of Olympic and Paralympic Movement assets across client engagement, marketing, and other areas.
• Maximize contractual and incremental sponsorship assets. Oversee reviews of activation plans, including copy and creative assets, both internally and externally. Become an expert on the rights and nuances of assigned sponsorship properties.
• Review, approve, and support team strategies for hospitality and client experience, ensuring exceptional standards and alignment with Deloitte's business goals.
• Set the vision and drive continuous improvement to ensure marketing, creative, and client engagement plans are strategically integrated, innovative, and measurable.
• Implement and optimize workflows and tracking systems that support continuous improvement in team collaboration, creative approvals, and asset management. Ensure effective status management on key priorities, deadlines, and deliverables across all managed sponsorships.
• Oversee the team's work with internal and external agency partners and media teams to develop and measure integrated paid, owned, earned, and property marketing plans, and ensure consistent messaging across all channels.
• Identify and drive adoption of new tools, technologies, and industry best practices that can enhance the impact and efficiency of sponsorship activations.
• Interface between the Sponsorship Activation team and senior marketing, brand, risk, and business leaders, escalating opportunities, resolving issues, and maximizing contractual benefits and unique assets.
• Translate business priorities into actionable plans and provide regular reporting, strategic insights, and recommendations to executive stakeholders.

Requirements

• Minimum 15 years of experience in sponsorship or sports activation
• Experience and knowledge of the Olympic & Paralympic Movement
• Strong creative thinking and problem-solving skills; ability to manage multiple projects and deadlines; excellent attention to detail
• Passion for sponsorship, brand and marketing disciplines, with strong writing and collaboration skills
• Experience with sponsorship property reviews/approvals
• High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex threads of work; ability to work in a virtual environment
• Limited immigration sponsorship may be available
• Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred

• Sponsorship experience within B2B sponsorships