Responsibilities

• The Digital Engagement Specialist will be responsible for executing and optimizing Tier 2 and Tier 3 digital initiatives across Commercial, Owner, and Retail channels.
• This role works with delivery of digital communications, content production, asset optimization, performance dashboards, and system integrations across key platforms.
• Partnering closely with the Tier 2 & 3 Digital Engagement Manager, the Specialist translates strategic direction into scalable, measurable digital solutions—supporting platform execution, stakeholder coordination, and continuous optimization of digital experiences.
• Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization.
• Partner with FordDirect to implement net‑new conversion and sales‑match measurement capabilities.
• Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.
• Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.
• Lead dealer‑level paid search metrics‑to‑conversion analysis and optimization initiatives.
• Support DSS email discovery and unsold lead follow‑up efforts in partnership with FordDirect and GTB.
• Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.
• Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB.
• Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.
• Act as the day‑to‑day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes.