Specialist, Sponsorship and Brand Experience

Dearborn, MI (On-site)

$87K/yr – $166K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead Ford sponsorship programs by coordinating across teams and ensuring ROI-focused activations.

  • Own program tracking, status updates, and blockers across strategy through execution.
  • Must-have: Strong project management experience supporting complex sponsorships.
  • Standout: Cross-functional collaboration with automotive/brand partnerships and ROI focus.

Job Description

Responsibilities

  • Maintain master project tracking systems and documentation, proactively chase down status updates from cross-functional teams, identifying blockers, and ensuring deliverables stay on schedule from strategy approval through final execution.
  • Act as the guardian of our sponsorship ROI. You will obsess over the details of activation to ensure Ford is extracting maximum value from every partnership.
  • Transform raw data into actionable insights. You will support the team broadly in analytics, providing the "why" behind the "what" to influence future decision making.
  • You will lead sponsorship governance, ensuring adherence to processes, asset management protocols, and cross-functional accountability.
  • Collaborate with integrated marketing teams to plan and execute experiential activations that deliver meaningful, measurable impact to the business.
  • Navigate complex, multi-stakeholder environments collaborating with external agencies and internal clients, maintaining a neutral, results-oriented stance to keep all teams in sync.
  • Maintain real-time tracking and progress visibility for all programs.

Requirements

  • A Bachelor's degree or equivalent experience preferred
  • 3 to 5 years of experience in brand marketing, experience in project management, preferably within integrated marketing, advertising, or agency environments supporting complex, multi-stakeholder sponsorships
  • Proven experience managing multiple concurrent projects in fast-paced environments
  • Strong facilitation and coordination skills with the ability to drive accountability without direct authority, serving as a neutral party across competing priorities
  • Experience with project management tools and systems
  • Excellent interpersonal and communication skills, with the ability to build relationships quickly, chase updates diplomatically, and escalate issues appropriately
  • Integrated marketing knowledge with understanding of how creative, media, CRM, digital, and retail channels interconnect to drive value and program performance
  • Problem-solving agility with the ability to identify blockers, propose solutions, and keep projects moving forward despite obstacles
  • Comfort operating in client environments with professionalism, discretion, and the ability to act as an embedded team member

Preferred

  • Experience specifically within the automotive industry or with large-scale sports/entertainment sponsorships.
  • Advanced proficiency in data visualization tools (e.g., Tableau, Alteryx, or Google Looker Studio).
  • Experience managing large-scale event logistics or on-site experiential activations.
  • A background in financial tracking or budget management related to marketing investments.

Benefits

  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.
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Ford

4.0 Glassdoor

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day. Privacy Policy: https://www.ford.com/help/privacy/

Founded in 1903
Dearborn, Michigan, USA
141K employees (7,025 in marketing)
79% recommend to a friend
78% CEO approval

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23M
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Traffic Source Mix
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41.8%
Direct
41.4%
Referral
13.8%
Social
0.5%
Paid
2.4%

Headcount Trend

Current headcount: ~141.1K

Marketing Team

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3,912 (3% of company)
Marketing Roles Posted (Last 30 Days)
7

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$3B
Post IPO Debt, 4 months ago

Funding History

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  • Jun 2023
    Debt Financing • $9.2B

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