Specialist, SEM at Marketbridge | Boston, MA | $65K/yr – $80K/yr

Marketbridge

Specialist, SEM

Boston, MA (Remote)

$65K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid search performance across Google and Microsoft ads to generate pipeline for B2B markets.

Own end-to-end campaigns: build, launch, and optimize across platforms.
Must-have: 2+ years in paid search with hands-on Google Ads and Microsoft Ads.
Standout: Strong analytics, CRO-friendly landing-page optimization, and cross-team collaboration.

Job Description

Responsibilities

Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads
Conduct keyword research, audience segmentation, and competitive analysis
Write, test, and optimize ad copy to improve CTR and conversion rates
Manage bids, budgets, and pacing to hit performance targets
Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution
Execute A/B tests across ads, landing pages, and targeting strategies
Analyze campaign data and provide actionable insights and reporting
Collaborate with analytics, creative, and strategy teams to improve performance
Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager

Requirements

2+ years of paid search / SEM experience
Hands-on experience with Google Ads and Microsoft Ads
Strong analytical skills and proficiency in Excel or Google Sheets
Familiarity with GA4 or similar analytics platforms
Understanding of conversion tracking and attribution basics
Detail-oriented with strong problem-solving skills
Experience in a B2B or agency environment
Google Ads certification
Exposure to landing page optimization and CRO principles

Benefits

- Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug
- Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness
- Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind
- Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career
- Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.

Marketbridge

3.7 Glassdoor

Marketbridge is the Go-to-Market® growth firm. Part strategic consultancy, part top-ranked agency, we help Marketing and Sales leaders align and win in complex markets globally—with zero signal loss from GTM strategy through in-market execution.Marketing and Sales leaders call on us to help them grow faster and more profitably. We empower our clients to transform how they go to market, understand what’s working and what’s not, optimize their martech and help their brand stand out in the market.We draw on an integrated team of 300+ consultants, data scientists, technologists, marketers, creatives and communications experts to identify the fastest path to impact, make data-driven recommendations and do great work that resonates with audiences.Marketbridge supports Fortune 50 companies through venture-backed, high-growth brands in technology, financial services, healthcare, industrial, and consumer markets, including Microsoft, Guidehouse, HealthEdge, Chevron and Bose.🥇 #1 Brand US B2B Agency, B2B Marketing 2025🥇 #1 Demand US B2B Agency, B2B Marketing 2025🥈 #2 Fastest-Growing US B2B Agency, B2B Marketing 2025🥈 #2 Ranked US B2B Agency, B2B Marketing 2025🏆 7x ANA B2 Awards Winner 2025🏆 9x Communicator Awards Winner 2025🏆 3x Elevation Awards Winner 2025🏆 11x TITAN Business Awards Winner 2024🏆 5x MUSE Creative Awards Winner 2024🏆 Washington Post 2024 Top Workplace🏆 Boston Business Journal Best Places to Work🏆 Clutch 2024 Top Advertising & Marketing Agency🏆 Global ACE 2024 Award Winner🏆 CIPR Excellence 2024 Award Winner

Founded in 2000

Bethesda, Maryland, USA

325 employees (98 in marketing)

marketbridge.com

54% recommend to a friend

100% CEO approval