Responsibilities

• Assisting in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across all platforms.
• Independently build and sometimes present campaign-related analyses and results. These analyses can include everything from keyword bids to longer term trends, experiment results, and landing page deep dives.
• Derive and implement optimizations and new campaign strategies, such as new bid strategies, ad copy A/B tests, and keyword research / ideation to improve performance
• Ideate on new analytical methodologies for optimizing our campaigns
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP
• Operate existing software infrastructure to traffic, evaluate performance, and analyze media

Requirements

• A BS/BA degree from an accredited college or university. STEM degrees are preferred.
• 2+ years professional experience in analytics, advertising, ad tech, or media
• 1+ years of professional experience working with Google Search
• Can exhibit technical leadership and critical thinking by reviewing and identifying errors
• Understanding of the fundamentals of search engine marketing
• Knowledge of and in-platform experience with Google Ads and Paid Search
• High proficiency with Excel
• Strong math and statistics foundational knowledge
• Proven ability to work independently and efficiently
• Attention to detail

Preferred

• Experience with data visualization tools such as Looker or Tableau is a plus
• Collaborative attitude
• Self motivated and exhibits initiative
• Willing & able to learn quickly
• Abundant intellectual curiosity and integrity

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave