Specialist, PR (US) at Journey Further | New York, USA | $57K/yr – $70K/yr

Journey Further

Specialist, PR (US)

New York, USA (Unknown)

$57K/yr – $70K/yrMid Level

Posted 4 months ago

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Job Summary

Drive media outreach and PR execution for a digital agency, coordinating cross-functional workstreams and data-driven optimizations.

Own outreach strategy and pitches to secure quality media coverage and links.
Must-have: Proven media-relations success with placements across outlets.
Standout: Cross-functional collaboration with SEO, Content, and Social teams.

Job Description

Responsibilities

Develop and execute outreach strategies, crafting personalized pitches to secure quality media coverage and links
Write and refine press materials, media pitches, and supporting documents to align with client objectives
Monitor and analyse PR performance metrics to optimize campaign effectiveness and pivot strategy when necessary
Manage proactive and reactive media opportunities, including newsjacking and campaign planning
Provide actionable insights through link gap analysis and audience targeting strategies
Build and maintain relationships with journalists and media outlets
Collaborate with SEO, Content, and Social teams to align PR activities with broader marketing strategies
Use PR tools and analytics platforms to track campaign performance and outreach success such as Buzzstream, Muckrack, Qwoted, BuzzSumo, Ahrefs, and more
Present reports and recommendations to clients with confidence and clarity
Continuously refine outreach strategies to improve response rates and placements

Requirements

Experience in PR, media relations, or a related field
Strong media relations skills with a proven track record of securing media placements
Excellent writing and editing skills with experience in crafting press materials and pitches
Ability to analyse performance data and translate insights into actionable strategies
Proficiency in PR tools and analytics platforms
Experience with integrated campaigns across PR, SEO, Content, and Social
Ability to work independently and manage multiple projects simultaneously
Knowledge of industry trends and audience targeting strategies
Diversity & Inclusion? (not applicable)
Experience in traditional PR, including securing broadcast placements, print and magazine coverage, trade press features, newsletter inclusions, podcast appearances, and/or radio spots an advantage

Preferred

Experience in traditional PR, including securing broadcast placements, print and magazine coverage, trade press features, newsletter inclusions, podcast appearances, and/or radio spots an advantage
Experience in digital PR, link building, or content marketing is an advantage
Experience working in an agency environment is preferred

Journey Further

Journey Further is more than our name, it’s a symbol of what we do. Founded in the UK in 2017, the agency has rapidly grown to over 160 specialists across offices in London, Leeds, Manchester and New York City, all on a mission to take brands beyond the limits of performance, platform optimization, and human potential. As a global, full-service digital media agency, we believe in transparency, innovation, and expertise to create partnerships that drive real, measurable impact.

Founded in 2017

Leeds, England, GBR

182 employees (91 in marketing)

www.journeyfurther.com