Responsibilities

• Own end to end creation and deployment of email campaigns across multiple brands
• Coordinate day to day deliverables, liaising with key internal stakeholders and external agency partners (i.e. content calendars, trafficking creative, ensuring quality assurance, etc.)
• Lead audience segmentation strategy to deliver highly targeted & personalized messages across channels to drive engagement and conversions
• Assisting management of all Marketing Cloud activities (e.g., Journey Builder, email functionality, SMS, data feeds, data warehouse connections)
• Collaborating in planning holistic email & SMS campaigns, partnering with Marketing Strategy teams to build out campaign strategy & recommendations to support ticket sales & ancillary marketing initiatives
• Partner with Data & Analytics teams on insights and execution of technical projects relating to marketing initiatives including new initiatives focused on customer data analysis
• Report on performance results and inform on best practices and learnings to key stakeholders
• Maintain business and/or technical documentation around business processes and marketing campaigns
• Research and recommend new innovations and testing opportunities to stay up to date on current trends

Requirements

• 3+ years’ experience in digital marketing (e.g., email, SMS, mobile and web personalization), and working knowledge of email HTML and CSS required, SQL preferred
• Knowledge of current marketing technologies utilized in supporting customer engagement & digital marketing operations (e.g. Marketing Automation, Personalization, Segmentation techniques)
• Experience in Salesforce Marketing Cloud (or similar ESP) incl: Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization
• Solid understanding of databases, data structure and requirements for marketing campaigns and data mining and segmentation techniques
• Proficient in analytical thinking, utilizing data to drive informed decision-making, identify trends and optimize CRM strategies for enhanced outcomes
• Knowledge of CRM best practices and global compliance regulations (CAN-SPAM, GDPR)
• Proven problem-solving skills and ability to analyze complex issues and develop innovative solutions
• Ability to work independently in a fast-paced environment managing multiple projects simultaneously
• Strong collaboration skills to work with cross-functional teams
• Proactive attention to detail, results-oriented problem solver and organizational skills

Preferred

Benefits

• Growth and longevity for our employees are top priorities here.
• Upskilling employees’ talents and strengths with tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers.
• Diversity and equal opportunity employer; MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status.