Specialist, Paid Social Media at Canvas Worldwide | El Segundo, CA

Canvas Worldwide

Specialist, Paid Social Media

El Segundo, CA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social and search campaigns as a Specialist, Paid Social, delivering measurable performance for Canvas Worldwide.

Own day-to-day campaign performance and analysis with the Media Director
Must-have: 1–2 years of paid social experience
Standout: Cross-channel work across Meta, TikTok, Snap, YouTube and search optimization

Job Description

Responsibilities

Manage day-to-day campaign performance and analysis working directly with the team's Media Director
Perform research to understand audiences and their behaviors
Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
Perform account diagnostic checks, inclusive of providing daily pacing updates
Review & present findings internally to build recommendations in an on-going capacity
Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
Through research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval

Requirements

Bachelor's Degree Preferred
1-2 years of experience working in paid social media
Proven ability to drive projects from start to finish
Excellent written and verbal communication skills
Strong organizational and analytical skills
Excellent time management skills and ability to follow through
Extremely detail-oriented
Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
High level proficiency and knowledge of Microsoft Office products as well as planning tools

Benefits

highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Canvas Worldwide

Named one of AdAge's 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's, Dolby Laboratories, Zillow, and more.

Founded in 2016

Los Angeles, CA, US

593 employees (151 in marketing)

www.canvasworldwide.com