Specialist, Paid Media Strategy at Hearst Networks EMEA | New York City, NY | $35/hr – $41/hr

Hearst Networks EMEA

Specialist, Paid Media Strategy

New York City, NY (Unknown)

$35/hr – $41/hrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid media strategy and execution end to end, tying audience insights to budget, KPIs, and agency performance.

Own campaign performance goals and how they map to the overall measurement framework, with clear briefs and success metrics for agencies.
Coordinate cross functional teams and assets to ensure on brief creative and messaging across channels.
Optimize budgets, pacing and testing to drive efficiency and business impact.

Job Description

Responsible for the development and management of paid media campaigns to deliver on campaign performance goals
Create and present actionable media briefs, inclusive of audience insights, budget, goals and KPIs, ensuring agency partners are clear on campaign objectives and success metrics when developing plans
Own the media plan review, feedback and approval process with agency partners, ensuring campaigns deliver on brief and meet/exceed work quality standards
Brief internal Marketing Creative and Production partners on paid campaign asset requirements, ensuring that creative and messaging is optimized by target segment and media channel
Oversee the campaign execution process, troubleshooting through roadblocks, ensuring successful launch and optimizing throughout lifespan of campaigns
Coordinate with internal teams (brand strategy, social, press, digital, editorial, scheduling, production, owned media) to align paid campaigns with holistic campaign strategies
In partnership with Marketing Analytics and media agency team, set campaign performance goals that ladder up to overall paid media measurement framework; evaluate performance against established KPIs and communicate to internal stakeholders
Monitor campaign performance against established KPIs, identify optimization opportunities, and partner with agency teams to improve effectiveness, efficiency, and business impact
Support testing and learning initiatives by implementing experiments, evaluating results, and sharing insights to improve future campaign performance
Responsible for recommending individual campaign budgets, utilizing budget forecasting and media mix models to determine necessary investment to hit campaign goals

Hearst Networks EMEA

3.1 Glassdoor

Hearst Networks EMEA is an international broadcaster operating the leading brands The HISTORY® Channel and Crime + Investigation® across EMEA, with BLAZE® engaging viewers in the UK and COSMO entertaining audiences in Spain. Hearst Networks EMEA comprises of four unique companies: Hearst Networks UK, a long-standing joint venture with Sky operating across the UK, Nordics, Benelux, Central and Eastern Europe, the Middle East, and Africa; Hearst Networks Germany, Hearst Networks Italia, and COSMO Spain, each of which is wholly owned by Hearst. At Hearst Networks EMEA, we share stories that matter. We want to be famous for creating and sharing stories that are unique, trusted and entertaining while we make a positive contribution to our audiences across the many diverse regions and countries in the UK, Europe, the Middle East and Africa. Personalities shine at Hearst Networks EMEA. Our culture embraces individuals, in all their daring, passionate, ambitious glory. Our people are our strength, and our differences are celebrated. We challenge each other, collaborate and come together, just as a family does winning as a team and celebrating as one too. Everyone has a voice and should feel proud and free to run with their ideas, enjoying their successes and journey with us. And in such an evolving industry, tomorrow is always today. We anticipate change, identify future opportunities and are excited by the potential that tomorrow brings.With offices in London, Johannesburg, Munich, Warsaw, Rome and Madrid, life at Hearst Networks EMEA is remarkably local.

Founded in 1995

London, England, GBR

391 employees (144 in marketing)

www.hearstnetworks.com

59% recommend to a friend