Specialist, Marketing

New York, USA (On-site)

$65K/yr – $80K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing content operations and digital asset management for Wella Retail Brands, coordinating translation, analytics, and paid-media support.

  • Own NA Website/eCommerce content maintenance and asset sharing across Wella and retailers.
  • Must-have: 1 year of related experience (or 6 months internship) and MS Office proficiency.
  • Standout: Experience coordinating with creative teams and localization partners for multilingual assets.

Job Description

Responsibilities

  • Leads updates and maintenance of the NA Website and eCommerce content database, and process to share BIC brand assets across both Wella and Retailer eCommerce platforms.
  • Manage core operational marketing processes, including DEFs, NROs, M‑Item sourcing, and product shipments to influencers, vendors, and agency partners.
  • Support content and asset production by coordinating with creative team on video editing and creation of branded materials such as posters, banners, sales tools, and customer‑meeting assets.
  • Own digital content maintenance, including website updates, MikMak experience refreshes, YouTube video uploads, and Ratings & Reviews management.
  • Execute paid media operations by preparing trafficking sheets and ensuring accurate delivery of campaign assets.
  • Develop and update commercial documentation such as New Item Sell Sheets (NISS) and education materials, including leading communication for the Wella Education Book.
  • Partner with translation agencies to produce Spanish‑language assets and ensure timely localization for key initiatives.

Requirements

  • Bachelor’s in Business, Marketing or Communications or related field.
  • 1 year of related experience or 6 months’ marketing internship experience required, previous Beauty or CPG industry experience preferred.
  • Technical: Proficiency in MS Office software.
  • Strong research skills and understanding of Adobe Omniture or Google Analytics, Google My Business, Webmaster Tools and other related tools.
  • Detail Oriented: Ability to take in and organize multiple inputs, data points and action items, and simplify to deliver a plan while ensuring accuracy and sufficient depth of information.
  • Clear communication skills: Critical to drive clear communication, both written and verbal, across a multi-functional team.
  • Business Data Analytics: Make recommendations based on data, including costs, competitive landscape, owned digital and e-comm trading metrics and trends.
  • Organized Self-Starter: Comfortable working across teams and functions, able to drive focus, gather collaborative inputs, summarize learnings and drive follow ups to closure.
  • Resourceful team player: Able to juggle multiple tasks and projects, prioritizing critical work and being accountable for results.

Preferred

  • previous Beauty or CPG industry experience preferred.

Benefits

  • health insurance
  • life and disability insurance
  • 401(k) retirement plan
  • paid holidays
  • paid time off (PTO)
  • annual bonus plan or variable pay

Traffic Signals

Monthly Visitors
691.1K
Traffic Source Mix
Search
55.8%
Direct
33.3%
Referral
5%
Social
4.6%
Paid
1%

Headcount Trend

Current headcount: ~804

Marketing Team

Marketing Team Size
33 (4% of company)
Median Career Experience
17 years
Median Tenure
11.8 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity Round