Responsibilities

• Support the planning, coordination, and execution of integrated marketing initiatives, including product launches, brand campaigns, experiential events, and promotional activations across physical and digital channels.
• Manage day-to-day project timelines, workflows, and deliverables to ensure campaigns are executed on time and stakeholders remain aligned throughout planning and execution.
• Partner with Marketing and cross-functional teams, including Merchandising, Sales, Retail Operations, Buying, and Creative, to facilitate campaign development and execution from concept through launch.
• Proactively identify process improvement opportunities and support the implementation of new operational initiatives that enhance team efficiency and collaboration.
• Coordinate creative intake, project management, and workflow processes to ensure marketing assets are developed, reviewed, and delivered on established timelines.
• Maintain integrated marketing calendars and planning tools, aligning product, brand, retail, event, and promotional priorities across the business.
• Support post-campaign recaps by gathering results, documenting key learnings, and identifying opportunities to improve future planning and execution.
• Champion operational best practices, process adherence, and documentation standards to drive consistency across marketing initiatives.
• Provide on-site operational support for marketing events, activations, and brand experiences as needed, coordinating logistics and representing the Marketing Strategy & Operations team in the field.
• Adheres to all company policies and procedures

Requirements

• Bachelor’s Degree in Arts/Sciences (BA/BS) or equivalent combination of education, experience, and training required
• 3-5 years of relevant experience in marketing operations, project management, or a related field required
• Understanding of marketing functions and their relevant silos required
• Self-motivated with outstanding organizational skills, including the ability to prioritize and multitask in a fast-paced environment required
• Ability to problem-solve, exercise sound judgment, and think critically to make effective business decisions required
• Proficiency with Microsoft Office and Mac platforms (Teams, Word, Excel, Outlook, PowerPoint) required
• Experience using project management software such as Asana or Trello required
• Travel domestically at least once per quarter, and internationally as needed.

Preferred

• Familiarity with the ASICS brand is a plus.
• Working knowledge of marketing, e-commerce, retail, or consumer brand environments preferred.
• Curiosity and interest in leveraging AI-powered tools and emerging technologies to improve productivity and streamline workflows.