Responsibilities

• Reporting to the Manager, Marketing & Communications, this position serves as the primary point of contact for marketing projects across the organization.
• This role is responsible for managing projects from intake through execution, supporting both traditional and digital marketing initiatives, and ensuring timely, organized delivery of all marketing assets.
• The specialist will play a key role in content creation and execution, including social media, short-form video (Reels), and photography, while also maintaining strong ownership of marketing workflows, calendars, and administrative processes.
• This position supports community-facing marketing efforts through campaigns and content development rather than direct outreach coordination.
• Serve as the primary point of contact for external marketing requests, managing project intake, timelines, and deliverables from start to finish
• Maintain and manage the marketing calendar, ensuring alignment across campaigns, priorities, and deadlines
• Perform ongoing administrative and project management tasks, including tracking deliverables, organizing assets, and ensuring workflow efficiency
• Maintain and update website content, ensuring accuracy, functionality, SEO alignment, and strong user experience
• Manage execution of email marketing campaigns through Salesforce Marketing Cloud, including content development, scheduling, deployment, and performance tracking
• Plan, create, and publish social media content, including writing copy and coordinating visuals; capturing short-form video (Reels) as needed; filming in clinical or provider office settings when appropriate; monitoring engagement and identifying opportunities to improve performance