Responsibilities

• Reporting to the Manager, Marketing & Communications, this position serves as the primary point of contact for marketing projects across the organization.
• This role is responsible for managing projects from intake through execution, supporting both traditional and digital marketing initiatives, and ensuring timely, organized delivery of all marketing assets.
• The specialist will play a key role in content creation and execution, including social media, short-form video (Reels), and photography, while also maintaining strong ownership of marketing workflows, calendars, and administrative processes.
• This position supports community-facing marketing efforts through campaigns and content development rather than direct outreach coordination.
• Exemplifies St. Clair Health’s Customer Service Behavioral Expectations in all interactions. Treats customers with respect, compassion, and hospitality; anticipates, identifies, and responds to individual needs; makes a positive first impression by acknowledging customers; and demonstrates flexibility while maintaining priorities
• Serve as the primary point of contact for external marketing requests, managing project intake, timelines, and deliverables from start to finish
• Maintain and manage the marketing calendar, ensuring alignment across campaigns, priorities, and deadlines
• Perform ongoing administrative and project management tasks, including tracking deliverables, organizing assets, and ensuring workflow efficiency
• Maintain and update website content, ensuring accuracy, functionality, SEO alignment, and strong user experience
• Manage execution of email marketing campaigns through Salesforce Marketing Cloud, including content development, scheduling, deployment, and performance tracking

Requirements

• Bachelor’s degree in marketing, communications, or public relations
• 1-3 years’ experience in a marketing or communications department
• Strong proficiency using all Microsoft Office software programs
• Excellent written and verbal communication skills
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously
• Experience working cross-functionally in a collaborative environment

Preferred

• Experience with social media platforms, email marketing tools, and CMS platforms
• Experience capturing and editing short-form video content (e.g., Instagram Reels)
• Basic photography skills and comfort using a camera in a professional setting
• Understanding of digital marketing best practices and content strategy
• Healthcare, retail, or brand marketing experience with a consumer-focused mindset