Responsibilities

• Drive and execute various upper-funnel display campaigns by defining the campaign objectives, identifying accurate audiences, and providing spend recommendations based on performance data
• Lead the creative briefing process and manage timely creative refreshes, track performance over time, identify best practices, and ensure all assets are delivered in time for campaign launch
• Analyze relevant performance metrics across campaigns (CTR, CPSV, CPM, ROAS, etc) to identify data-driven insights, proactively identify and synthesize trends or anomalies to better understand and drive overarching business performance
• Serve as the point of contact for our agency and vendors via email and in meetings, ensuring partner accountability and their understanding/alignment with business goals
• Identify and lead impactful optimizations to existing and new campaigns in close partnership with agency and vendors
• Assist in various ad hoc projects or workflows with relevant internal teams, including but not limited to Retail Media, Paid Social, and the broader display team
• Collaborate with multiple teams (e-commerce, analytics, creative, etc) to align display initiatives with broader business goals, regularly communicating performance updates, platform changes, and key learnings to leadership
• Support testing roadmap strategy, planning, and execution by staying ahead of emerging marketing trends and industry best practices and understanding overarching business priorities
• Oversee the Display advertising budget, managing pacing, forecasting, and the end-to-end billing process

Requirements

• Bachelor’s Degree in a related field (preferably Marketing, Economics, or Business Management)
• 2+ years of digital performance marketing experience at a media agency or retail company. Minimum 2 years of full time experience managing display/programmatic campaigns (tracking, planning, reporting)
• Highly analytical and comfortable with data sets, able to conduct analysis independently and clearly communicate results to stakeholder audiences at all levels, internal & external
• Experience with high-growth consumer companies, ideally retail or luxury e-commerce businesses
• Understanding of display DSPs (e.g., DV360, The Trade Desk, etc.), capabilities and buying methods (Programmatic, PMP, direct IO)
• Strong business acumen with excellent verbal and written communication skills
• Experience in web analytics platforms (Adobe Analytics/Omniture/Tableau)

Preferred

• Prior experience using customer data platforms (CDPs, LiveRamp)
• Ability to translate multiple data inputs into insights and strategies
• Desire to proactively share learnings internally and externally
• Familiarity with marketing performance metrics (MTA, CPV, CTR, CPC, etc)
• Experimentation mindset and comfort with testing and learning
• Strong project management skills, juggling multiple projects and deadlines
• A positive, growth mindset - proactive, resourceful, curious

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan
• basic life insurance
• supplemental life insurance
• disability insurance
• and a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance)
• An amazing employee discount