Drive email and SMS lifecycle marketing for an e-commerce brand, coordinating campaigns and optimization across channels.

Responsibilities

• Create and Execute Email & SMS Campaigns: Build emails and SMS messages from templates, write copy, coordinate assets, perform QA, and schedule deliveries.
• Ensure mobile-friendly email and SMS templates, leveraging graphics, personalization, and advanced features to enhance the user experience.
• Use customer data, including web behavior, to personalize content and drive relevant messaging.
• Develop targeted segments for both email and SMS campaigns to maximize engagement and revenue performance in alignment with KPI goals.
• Ensure compliance with industry best practices and email/SMS marketing regulations.
• Optimization & Innovation: Regularly research and implement best practices and innovative email and SMS marketing tactics, focusing on customer acquisition, nurturing, and retention.
• Conduct A/B tests, track results, and recommend optimizations to improve campaign performance.
• Manage email and SMS frequency to minimize unsubscribes while balancing promotional, triggered, educational and transactional communications.
• Email & SMS Calendar Management: Manage and execute the email and SMS marketing calendar, ensuring alignment with overall e-commerce sales strategies.
• Regularly collaborate with the sales team to develop and execute sales strategies, providing marketing updates and insights during weekly sales meetings.

Requirements

• Bachelor’s degree required (Business, Marketing, or Journalism concentration) from accredited college or university
• 2+ years of email marketing experience, ideally within a global corporate setting, with a proven track record of managing multiple brands and adapting to different brand voices.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel), SharePoint, and email marketing tools (experience with Klaviyo required and Canva preferred).
• The Employer retains the right to change or assign other duties to this position.
• Excellent copywriting, interpersonal, and social skills.
• Ability to analyze data and derive actionable insights for optimization.
• Strong multitasking abilities, with excellent organizational and project management skills.
• Works well both independently and as part of a cross-functional team.
• High level of professionalism and experience in public speaking and client-facing interactions.
• Klaviyo
• Canva

Benefits

• Full benefits package; medical, dental, vision
• 401k plan
• Competitive PTO accrual as well as additional wellness days
• Hybrid work schedule
• Work environment that harbors a culture of collaboration and community
• Learning and development opportunities