Responsibilities

• Develop, manage & maintain all levels of paid media campaigns; continuously improving on bottom line ROI and KPIs.
• Partner with Stakeholders and Media Partners to develop and adapt marketing strategy to meet business outcomes.
• Ensuring ads are targeted to the most relevant audiences/search queries/etc.
• Overseeing the development of paid ads including text ad copy writing & display ad creation.
• Create paid media performance reports/presentations; identify opportunities and recommendations to meet business needs.
• Support in developing & managing bidding strategy, account structure and performance tracking.
• Support in developing & managing lead/demand generation programs that continuously improve qualified demand volume and quality across multiple channels.
• Assist in developing overall SEM strategy including keyword research, competitive analysis, and identifying new market opportunities.
• Support digital strategy and assist in developing roadmap for ongoing improvements
• Stay current with the latest SEM approaches, present trend reports, benchmark historical and industry best in class results.

Requirements

• 2+ years relevant work experience in SEM for a business with national locations
• Bachelor’s Degree in Marketing, Communications, and 2-4 years of related experience. In lieu of degree, 5+ years of relevant work experience.
• Experience in planning, executing digital campaigns, with an understanding of programmatic
• Experience working with and managing agency resources
• Experience in delivering integrated media campaign strategies and subsequent reporting
• Experience with 3rd party SEM management software and Analytics Tools (Adobe Analytics, Google Analytics, etc.) preferred.
• Experience Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus

Preferred

• Expert knowledge of website analytics (Adobe SiteCatalyst, Google Analytics or similar analytics tool preferred).
• Experience in Adobe Media Optimizer / Adobe SearchCenter, Adobe SiteCatalyst and Marin Software.
• Experience with BI reporting software (Google Data Studio, Tableau, PowerBI and Datorama)
• Google AdWords and Facebook Blueprint Certifications
• SEM Agency experience a plus

Benefits

• Medical, dental, and vision insurance
• Paid time off
• Tuition Reimbursement
• 401K
• Paid time to volunteer in your local community