Responsibilities

• Reporting to the Associate Director, Digital Marketing, the Specialist, Digital Marketing provides marketing solutions to improve member engagement, increase revenue, and grow Society brand awareness.
• This position works across digital marketing channels including email, web, and social media.
• The specialist will be responsible for assisting in the implementation and ongoing support of digital marketing activities across our entire portfolio.
• Digital strategy support: Assist in the development of the tactical components of omnichannel digital marketing plans to support all Society initiatives: membership recruitment and retention, products, meetings and events, advocacy and leadership initiatives.
• Email Marketing: Provide design and implementation of the weekly e-newsletters and advertising placements; monthly publication deployments and advertising placements; select email marketing campaigns, list segmentation and advanced campaign filters, A/B testing, time optimization recommendation, tracking, and performance analysis.
• Social Media Management: Daily copywriting, copyediting, and scheduling of posts across platforms, inclusive of stories, reels and short videos, as well as integration of new channels that the Society may add to its portfolio; archival and tracking for patterns and trends; support ticket submissions and testing new functionalities for third party tools (SproutSocial, Canva, Link.Bio, etc.); and project management of all live meeting and global exhibit daily schedule planning and integrations across channels.
• Digital Trends and Analysis: Lead for weekly presentations to the entire department, creation of weekly PowerPoint decks, notification of trend insights and influencer engagement, as well as tracking metrics that will be used in related interdepartmental reporting, and reporting on weekly marketing metrics for select interdepartmental campaigns.
• Data integrity management for membership within our email marketing software to ensure members receive their member benefits; monthly reporting and team lead for suppressions and spam complaint removals; duplicative account integrations and discrepancy reporting; and monthly audience segmentation audits.
• Collaborate with internal stakeholders to ensure timing and placement of portfolio of work in relation to other Society initiatives and strategies; identify cross promotional opportunities and new strategies that align with best practices and trends.
• Maintain standardization for digital content across all digital platforms and work closely with team members to adhere to the brand center; and disseminate digital marketing SOPs.
• Play a contributing role in planning offers, developing calls to action, identifying new strategies and opportunities, reviewing campaign results, testing, and adjusting digital marketing plans according to results.
• Support Marketing leadership as requested to meet deadlines and fulfill responsibilities as an active member of the team.
• Annual Meeting Support: Live post and engage with members during ENDO; develop daily newsletters; plan, manage, and implement push notification schedule for the meeting’s mobile app.
• Develop SOP addendums for new processes and update existing SOPs to streamline efficiency.
• Collaborate with and manage marketing assistant on select tasks such as copyediting support, publication emails, and reporting.

Requirements

• BA/BS, preferably in marketing, communications, or related field.
• Minimum of 2-4 years’ work experience, preferably in medical association/not-for-profit organization.
• Must have demonstrated experience managing integrated marketing campaigns, inclusive of social media, and content marketing.
• Excellent verbal and written communication skills, with demonstrated ability communicating effectively across multiple mediums and digital platforms.
• Proficiency in Microsoft Office Proficiency (Outlook, Word, PowerPoint and Excel) required.
• Ability to learn new technology as required.
• Occasional travel and ability to attend some weekend meetings as required.

Preferred

• Experience with SproutSocial, Canva, Link.Bio (or similar tools)
• Experience in medical association or not-for-profit organization (preferred)
• Proactive and self-motivated with ability to problem-solve and explore new technologies and strategies to improve the customer/member experience

Benefits

• A strong and competitive salary and benefits package that focuses on your well-being and financial health.
• Endocrine Society offers a convenient downtown DC location within walking distance of Farragut North/Farragut West and Foggy Bottom Metro stations.
• Flexible, hybrid work environment.
• generous TIAA- CREF retirement plan with 10% employer contribution