Responsibilities

• Partner with the manager to implement comprehensive e-commerce category strategies aligned with overall business objectives and online sales targets.
• Collaborate with merchandising and buying teams to influence product assortment and productivity
• Ensures merchandising is aligned with best practices and executed in a timely manner to ensure an intuitive and engaging shopping experience. (ex. navigation, product array, search results, features items, linking strategy, etc). Partners with Digital Experience teams to troubleshoot issues and optimize site experience
• Maintain effective product categorization, filtering, and navigation to enhance user experience. Partner with ISU to implement any changes
• Ensure product information accuracy and consistency across all online touchpoints.
• Track, analyze, and report on key category and brand performance metrics (e.g., sales, conversion rates, average order value, traffic, bounce rates).
• Monitor competitor activities and adjust strategies as needed.
• Work closely with buying/merchandising teams to align online and offline strategies and ensure optimal product availability.
• Collaborate with the digital experience teams to implement website enhancements and resolve technical issues.
• Fields ad hoc requests, present findings and proactively deliver recommendations that inform strategy. Synthesizes large data sets into digestible takeaways that drive action