Responsibilities

• Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.
• Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs.
• Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions.
• Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging.
• Support product launches, campaign rollouts, and growth initiatives across the portfolio.
• Ensure positioning supports both enterprise/sales-led opportunities and lower-friction product-led acquisition paths.
• Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/ event channels.
• Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives.
• Partner with demand generation and marketing operations teams to optimize campaign performance, lead quality, pipeline contribution, and revenue impact.
• Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions.