Responsibilities

• Develop social-first concepts based on everyday operations in our shops, audience insights, pet parent pain points, brand priorities, and platform trends
• Write concise scripts with strong hooks, engaging storylines, and a clear vision for what we want the comment section of each post to look like
• Plan and execute content shoots featuring dogs, pet parents, team members, creators, and the Good Clean Dog experience
• Capture and edit short-form video
• Direct people who may not have on-camera experience so content feels natural and relatable
• Build the Good Clean Dog world through recurring stories, personalities, settings, humor, visual cues, and content formats
• Create and test variations of hooks, messages, formats, lengths, and calls to action
• Review retention, watch time, shares, saves, engagement, and conversion signals to understand what is working
• Apply performance insights to improve future content and develop repeatable formats
• Collaborate with internal team members and agency partners to maintain a consistent content pipeline

Requirements

• 3+ years of experience creating social-first content for a brand, agency, media company, or independently developed platform
• A strong portfolio of short-form video demonstrating concept development, scripting, shooting, and editing
• A deep understanding of Instagram Reels, TikTok, and what earns and maintains attention on social media
• Strong instincts for hooks, pacing, storytelling, audience psychology, and platform trends
• The ability to independently take content from initial insight and concept through shoot, edit, and performance analysis
• Experience directing employees, customers, creators, or other nonprofessional talent on camera
• Working knowledge of retention, watch time, completion rate, shares, saves, engagement, and conversion metrics
• Experience using performance data to test creative variables and improve future content
• A strong sense of brand and the ability to create content that feels consistent, recognizable, and uniquely Good Clean Dog
• A proactive, collaborative, and organized working style

Preferred

• Professional brand experience is valuable, but a compelling portfolio of personal, freelance, or independently created work will also be considered.

Benefits

• Benefits: Health insurance, flexible PTO policy